Epic Games has rolled out a campaign to fight against Apple’s allegedly anticompetitive practices in the market. On Thursday, Apple kicked out Fortnite, the popular game with approximately 350 million users out of their app store. In no time, Epic games responded with the lawsuit against Apple for abusing their power in the digital space.
In response to Epic Games’ move, Spotify who had earlier criticized Apple policies said that “We applaud Epic Games’ decision to stand against Apple and shed further light on Apple’s abuse of its dominant position.” Epic Games in its legal filing stated that Apple is flexing its humongous power and “unlawfully maintain its 100% monopoly over the iOS In-App Purchasing Processing Market.”
Apple said in an interview with CBNC that Epic games have violated the App Store guidelines regarding in-app payments while is the same for every other developer. The American video game developer said that they are not looking for any monetary compensation but wants to force Apple to change their policies.
Just after the ban, the gaming company launched its short-video spinning off Apple’s classic “1984: commercial. The screen in the video clearly declared “Epic Games has defied the App Store Monopoly. In retaliation, Apple is blocking Fortnite from a billion devices. Join the fight to stop 2020 from becoming ‘1984’ #FreeFortnite.” Epic Games have condemned Apple’s 30% cut of digital sales. Not long before, Apple banned the app, Google also axed the app from the Play store.
In a statement, Google defended its move to remove the Fortnite app. The company states that “while Fortnite remains available on Android, we can no longer make it available on Play because it violates our policies.” It also conveyed that the ban won’t be the end-solution as it’s open to discussion with Epic Games and bring back the game on the platform. According to The Verge, Epic is also suing Google over alleged antitrust violations. The gaming company shares the same concern of taking a 30% cut from in-app purchases.
Even though the two major app stores have banned the Fortnite, the Android users still can install the game from their official website or via the Samsung Galaxy store. However, in the case of iOS, it’s impossible for now to download on any of the Apple devices. Well, it’s not the first time, Epic Games is brawling with Google. In August 2018, Epic Games itself eliminated their game from Google App store and started distributing separately as Android allows third-party apps downloads on the phone.
The app was back on the Google Play store eighteen months later and just after putting it back, the company rolled out a statement in April 2020 stating that “Google puts software downloadable outside of Google Play at a disadvantage, through technical and business measures such as scary, repetitive security pop-ups for downloaded and updated software, restrictive manufacturer and carrier agreements and dealings, Google public relations characterizing third-party software sources as malware, and new efforts such as Google Play Protect to outright block software obtained outside the Google Play store.”