In a strategic move, Trump campaign started launching a massive, multi-million dollar ad blitz on Thursday, May 7, 2020, against Democrat’s presumptive presidential nominee Joe Biden focusing on the issues related to the widespread coronavirus pandemic in the US. Sources reported that the Republican president, Donald Trump, and his election campaign was expected to spend at least $10 million for ads that would be aired on TV networks, broadcast outlets, and online.
Trump and Biden’s Campaign Fights
Biden’s campaign, since former Vice President stood as the fore-runner in the nomination race for Democratic Party, has been attacking the Trump administration alleging the President’s poor handling of the coronavirus pandemic and health crisis in the US. Paving its own offensive against Trump, Biden’s campaign called for a referendum of November’s election on Trump’s policy of the pandemic while Trump campaign has moved to counter the attack by using ads circulating Biden’s own record.
Trump administration has already blamed China for Americans’ hardship caused by the pandemic and the Trump campaign has again stepped in to use ads as a part of its political strategies to attack Biden for his own statements on COVID-19 disease, originated from the central province of China, Wuhan city.
In one ad, the Trump campaign accused former Vice President Biden of opposing travel restrictions on foreign nationals coming from China that Trump announced in January, saying that Biden would not “stand up” to the country.
The Biden campaign denied the claim and in a counter-move, Andrew Bates, a Biden spokesman, pointed out that Trump had earlier praised China for its handling of the coronavirus outbreak in January and February. The spokesperson accused Trump of having “horrifically mismanaged the worst public health crisis in over 100 years.”
Expected to Reach a Billion Expenses on Ads
Ahead of the first ads aired, Trump’s campaign manager, Brad Parscale, sent a tweet comparing their re-election campaign to the “Death Star”, a reference to a popular Hollywood movie, “Star Wars.” The Death Star was referred to be a space station that could destroy a planet.
The Biden campaign responded by pointing out that the Death Star was blown up at the end of the 1977 film, the original movie in the “Star Wars” franchise. According to Advertising Analytics and Cross Screen Media, two advertising companies, citing the use of ads as a key agenda for the election, some $1.7 billion was expected to be spent on ads in the 2020 Trump-Biden race.
The election campaign had been carried out virtually amid the pandemic has struck down over 70,000 Americans and over 30 million have filed for unemployment, the fastest rate of losing jobs in US history. Recent polls conducted by various agencies have shown a tight race between the two presidential candidates, despite the health and economic wreckage was considered to be the most important agenda for Americans.
According to the latest Reuters/Ipsos poll conducted Monday and Tuesday, Biden’s popularity that led over Trump recently has been subsided since 45% of Americans said Trump would be better at creating jobs, compared with 32% support for Biden.
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