Now we’ll have a streaming service following the merger news!
Freshly combined ViacomCBS is working on integrating assets of media for the latest streaming service that will leverage on CBS All Access, according to some people who knew about the matter.
Diving into the Streaming Wars
While executives from ViacomCBS haven’t made any rigid decisions, they are considering making a service with advertisements that are going to combine CBS All Access with Viacom assets that includes Nickelodeon, Pluto TV, BET, MTV, Comedy Central, and Paramount Pictures, said the people, who asked not to disclose their identity as the ongoing product discussions are private.
An ad-free version will also be rolled out, and a premium version of the streaming service is going to include Showtime, the people said. Executives from ViacomCBS haven’t decided a name yet for the service, or a price, however, the base service is going to probably be less than $10 a month, two of the people explained.
Bob Bakish, ViacomCBS CEO has thus far refused to answer any questions regarding the streaming strategy of the company, however, ViacomCBS executives are going to speak about the proposed service at the time of the company’s fourth-quarter earnings conference call on February 20, said the people. ViacomCBS will also disclose statistics regarding total paid subscribers for its current streaming services and provide revenue figures for the first time, said the people. Marc Debevoise, Chief Digital Officer, Tom Ryan CEO of Pluto TV and President of U.S. Networks Distribution Ray Hopkins has led the effort, along with Bakish, two of the people said.
As for now, ViacomCBS is in a peculiar position of being early and late to the streaming wars at the same time. CBS rolled out CBS All Access in October 2014, more than five years prior to Disney+, Apple TV+ and the coming debutant of NBCUniversal’s Peacock and AT&T’s HBO Max. However, after the merger on December 31, the new company has added load to make a new streaming service that it feels can fight with the largest streaming products.
The latest product could be the final meaningful streaming offering that affects the market as traditional media companies all buck-up for a post-cable TV future. ViacomCBS wishes consumers are going to see the value in the integration of live sports and news with movies, strong kids programming from Nickelodeon and Noggin, and both scripted and unscripted programming, the people said.
Using CBC All Access as a platform
While the broadcast network of CBS is still free over the air with an antenna, CBS All Access has called upon to millions of Americans who have either cut the traditional cable cord or want the flexibility in watching TV programs whenever and wherever they are. CBS hasn’t broken out the exact number of subscribers for CBS All Access, however, has said that the service integrated with Showtime has more than 10 million subscribers.
Currently, CBS All Access priced at $5.99 including ads and $9.99 without, enables subscribers to watch all of CBS’s programming, such as the National Football League, on any device. Like other streaming services, CBS has also made original programming for the service, including “Star Trek: Picard” and a reboot of “The Twilight Zone.”
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