Moteefe, the e-commerce platform for on-demand production of merchandise has managed to raise $5 million in Series A funding.
Gresham House and Force Over Mass Capital led the round. It totals up total funding to date to $12.5 million. The fund is going to be utilized to expand into new geographical locations which include Australia and LATAM. The U.K. Company also plans to release new products for larger-scale retailers and invest in amplifying its operations.
Moteefe launched in early 2016 offers an “end-to-end” technology solution for influencers, entrepreneurs, and (micro) retailers wishing to create, design, and sell customized products, such as printed t-shirts or engraved jewels. The platform allows brands to design customizable merchandise and sell it using their white-labeled Moteefe store, or via their site or app or different marketing channels.
In simple words, you upload your design to the Moteefe site and the company takes care of further processes such as printing, payments, the store, customer service and fulfillment globally. Moteefe then charges a small amount of commission on sales. However, unlike some traditional marketplaces allows users to launch their store with their domain, maintaining the customer relationship and data.
“Launching and scaling a global e-commerce business is extremely complex and requires access to a wide variety of capabilities,” says Mathijs Eefting, co-founder and CEO of the company. “We provide a complete end-to-end solution that takes care of everything from e-commerce sites and payments up to (on-demand) production, fulfillment, and support at a global scale. Everyone can start and scale their own business globally within a matter of minutes, [with] no upfront costs or inventory risk.”
The core of Moteefe’s offering
Eefting explains that at the core of Moteefe’s offering is on-demand production. Commonly referred to as Print-on-Demand (POD), the company also works with a variety of different production methods using its network. “Since POD is difficult to implement — it requires completely different back-end and front-end processes — we have built an interface that allows anyone to leverage the functionality and start building/growing their retail brands around the world within minutes for free.”
This has seen Moteefe create its proprietary production software that promptly centralizes orders using merchant sites. It then directs those orders on a per order basis into the production lines of its partners.
“It takes into consideration end-consumer location, partner inventory levels, capacity, quality, and costs,” says Eefting. “This enables us to deliver 10,000s of products daily anywhere in the world with 1-2-day turnaround time.”
Talking about competitors, Eefting restates that the company isn’t a marketplace such as Teespring, Zazzle, Red Bubble, or Café Press, which he explains are supported mainly by creators and designers uploading their artwork onto the marketplace, and generating small commission when someone buys a product with their design. “They are not building a business, they’re simply monetizing their creativity,” he explains.
Instead, Eefting explains Moteefe is boosting brands and companies to leverage of global on-demand production. “Our users own their brand, client relationship, and marketing channels. We provide the white label store and fulfillment technology”, he adds.
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