One of the leading Democratic Party candidates for the 2020 US election, Mike Bloomberg, the present CEO of Bloomberg.com, has recruited a group of nearly 800 staff members for organizing his election campaign across the states. Bloomberg is known for spending huge money on advertising his campaign on TV as compared to other rival candidates from the Democratic Party.
A Journey of Bloomberg’s Election Campaign
The media tycoon and former New York City mayor, Bloomberg made his entry for the presidential race in November 2019 several months after other candidates of the Democratic Party started their election campaign. His campaign gradually gained significant attention from Americans and could forge a widespread national promotion. However, some Democrats including Joe Biden, Elizabeth Warren, and Bernie Sanders have moved ahead of Bloomberg in the public poll conducted in November 2019.
According to The New York Times, “Bloomberg polling at an average of 5 percent nationally, which puts him behind Joe Biden, Bernie Sanders, Elizabeth Warren, and Pete Buttigieg.” At the end of the campaign, the Democratic Party will choose a candidate who will challenge a Republican candidate in the 2020 election. For the Republican Party, the incumbent US President, Donald Trump will be contesting for his second term in office.
The uniqueness of the 77-year-old former mayor, Bloomberg’s campaign is the amount of money he spent for his election campaign. According to Google, “Bloomberg’s campaign has spent a staggering $14.8 million on political ads since the candidate announced his run at the end of November; overall, Bloomberg has spent nearly $200 million on his run for president of the United States.
As per the report of The New York Times, “While Bloomberg’s competition is soliciting donors — and in the case of Warren and Sanders, a majority of grassroots donors — the former mayor has pledged to spend up to $1 billion of his own money funding his run. His estimated net worth is upwards of $50 billion.”
A Key Team of 800 Staffs for Bloomberg’s Campaign
Bloomberg’s campaign revealed on Monday, January 6, 2020, “Democratic U.S. presidential candidate Mike Bloomberg has hired about 800 staff members as part of a plan to compete in the 14 states that hold Super Tuesday primary contests on March 3.” Meanwhile, the campaign has not mentioned the details of staff for state-wise allocation. However, Dan Kanninen, the organization’s state director of Bloomberg, stated, these staffs were assembled “on the ground in every Super Tuesday” contest. Kanninen further added, “We will compete everywhere.”
A Bloomberg’s campaign spokeswoman told, “Our campaign is building the most robust national organization and infrastructure to beat Donald Trump.” According to the spokeswoman, 500 staff would be employed for the operation of the campaign in more than 30 states and 300 staff would be circulated around his New York campaign headquarters.
According to NBC News report, “Bloomberg’s campaign hires reflect an unorthodox, risky strategy of focusing on the Democratic nominating contests in March and skipping the important first matchup – the Iowa caucuses on Feb. 3 – as well as key primaries in New Hampshire, Nevada, and South Carolina.” Bloomberg’s election campaign started focusing on several issues including a public health insurance option, banning assault weapons, and slashing U.S. carbon emissions. Nevertheless, his campaign ideas are similar to those of fellow Democrats such as Biden and Buttigieg.
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