Motorola’s ‘Moto Razr’ Delay Due to High Demand

The launch of Motorola’s much anticipated foldable smartphone; ‘Moto Razr’ worth $1,500 will be delayed due to the high demand for the phone. Lenovo-owned Motorola introduced the handset in the US on November 14, 2019, and announced that the device would be available in January 2020 for the customers who pre-ordered them.

The new Motorola smartphone attracted massive smartphone buyers despite its high price. When asked about the development, Motorola officials claimed that they did “not expect such high demands for its folding flagship phone.”

High Demands: Reason to Delay

According to Motorola’s officials, “We would like to share an update on Motorola Razr’s pre-sale and in-store availability. Since its announcement in November, the new Motorola Razr has received unparalleled excitement and interest from consumers. Demand has been high and has quickly outgrown supply predictions.” Earlier this year, Motorola President, Sergio Buniac spoke in an interview conducted by Bloomberg News, that he hoped for ‘a little bit more’ demand than supply.

With the unprecedented rise in the demand for the device, the company had to call off its scheduled launch in order to find out an appropriate time to meet the demand and supply. The Lenovo Group Ltd. unit explained, “Motorola has decided to adjust Razr’s presale and launch timing to better meet consumer demand… We are working to determine the appropriate quantity and schedule to ensure that more consumers have access to Razr at launch.”

As a response to the allegation from various media, Motorola clarified that there was no technical issue behind the delaying of the product launch. The company assured that it would not delay much longer beyond the originally scheduled time though the new date for the launch has not yet been decided.

Plan for Expansion

The foldable Razr looks similar to the original model from the early 2000s, but runs Google’s Android operating system and features touchscreens. Motorola previously stated that the phone would go on sale in Europe, Latin America, Asia, and Australia, but it did not share any new launch information for those regions on Friday.

Motorola is ruling out any technical difficulties for the delay and says that the high demand for the product is causing the delay. The new Razr was supposed to go on sale in late December and was originally expected to be launch in more markets globally, including India where registration for the device has been going on for a while. Hence, those waiting for the new Razr might have to wait longer to get their hands on the phone.

The new Razr has a similar clamshell form to the Samsung Galaxy Fold but is less costly than the latter. Motorola uses the classic form factor of the original Razr phone but employs a new foldable OLED display instead of the smaller screen and T9 keypad from the old one. The new Razr even looks similar to the old one from 2004, well at least from the outside.

However, the new Razr is an Android smartphone, running on stock Android 9 Pie (although, if you want the feel of the original Razr, then there’s an Easter Egg that offers a launcher mimicking the old phone’s layout. In terms of specifications, the 2020 Razr uses Snapdragon 710 chipset paired with 6GB RAM and 128GB storage. The phone has a 5-megapixel camera on the inside for video calls and a main 16-megapixel camera on the outside to click selfies and regular photos.

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